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&lt;/script&gt;</html><thumbnail_url>https://www.cscp.org/wp-content/uploads/2021/03/ECESP_news_image_1.jpg</thumbnail_url><thumbnail_width>535</thumbnail_width><thumbnail_height>356</thumbnail_height><description>How can we bridge the attitude-action gap among consumers toward more sustainable, circular behaviours in Europe? Our academy will take you there!In a Eurobarometer survey, 94% of respondents considered protecting the environment as important to them personally and many associated it with the need of engaging with circular behaviours, such as sorting their waste for recycling (Eurobarometer, 2017). Does this mean that we are on track to mainstream circular and more sustainable behaviours in Europe? Not quite. It is increasingly understood that such positive attitudes do not necessarily equate to action. In fact, food, mobility, and housing are the most impacting areas of consumption, as well as the ones characterised by less durable products and higher use intensity (JRC, 2019). There is a large gap between favourable attitudes and actual consumption of better performing, circular products and services.</description></oembed>
