1.0CSCP gGmbHhttps://www.cscp.org/deGreen Claims Explained: Listen to the “Grüne Wiese” Podcast with CSCP Executive Director Michael Kuhndt!rich600338<blockquote class="wp-embedded-content" data-secret="IJhZVuPpq9"><a href="https://www.cscp.org/de/green-claims-podcast/">Grüne Claims erklärt: Hören Sie den "Grüne Wiese"-Podcast mit CSCP-Geschäftsführer Michael Kuhndt!</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.cscp.org/de/green-claims-podcast/embed/#?secret=IJhZVuPpq9" width="600" height="338" title="„Green Claims Explained: Listen to the “Grüne Wiese” Podcast with CSCP Executive Director Michael Kuhndt!“ – CSCP gGmbH" data-secret="IJhZVuPpq9" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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</script>https://www.cscp.org/wp-content/uploads/2024/03/news_mk_podcast.jpg535356‘Environmentally-friendly’, ‘climate-neutral’, ‘sustainable’, ‘green’, – marketing strategies in the European Union (EU) overloaded with terms like these. According to the European Commission, more than half of such claims are vague, misleading or based on inaccurate information. In addition, European consumers are confronted with 230 sustainability labels and 100 green energy labels with varying degrees of transparency. The planned EU Green Claims Directive aims to put an end to unsubstantiated marketing claims and empower consumers to make informed choices. But what does this mean in practice?