1.0CSCP gGmbHhttps://www.cscp.org/deCircular Packaging from a Consumer Perspectiverich600338<blockquote class="wp-embedded-content" data-secret="bwNnE75Xl1"><a href="https://www.cscp.org/de/circular-packaging/">Kreislaufverpackungen aus der Sicht der Verbraucher</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.cscp.org/de/circular-packaging/embed/#?secret=bwNnE75Xl1" width="600" height="338" title="„Circular Packaging from a Consumer Perspective“ – CSCP gGmbH" data-secret="bwNnE75Xl1" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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</script>https://www.cscp.org/wp-content/uploads/2021/03/news_ciap_packaging_pilots.jpg535356Many companies shy away from converting well-established packaging, knowing that routine and recognition effects are of enormous importance for the purchasing habits of consumers. But, since a great portion of today’s packaging is not yet recyclable, change is inevitable. So, how can the transition to more sustainable packaging succeed? As part of the Consumer Insight Action Panel (CIAP) packaging club, we accompanied new packaging pilots to find solutions.