1.0CSCP gGmbHhttps://www.cscp.org/deLIKE-A-PRO Living Labs. The Consumer Insights Dataset.rich600338<blockquote class="wp-embedded-content" data-secret="gcEDQHMkJj"><a href="https://www.cscp.org/de/publications/consumer-insights-dataset/">LIKE-A-PRO Living Labs. Der Consumer Insights Dataset.</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.cscp.org/de/publications/consumer-insights-dataset/embed/#?secret=gcEDQHMkJj" width="600" height="338" title="„LIKE-A-PRO Living Labs. The Consumer Insights Dataset.“ – CSCP gGmbH" data-secret="gcEDQHMkJj" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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</script>https://www.cscp.org/wp-content/uploads/2026/01/library_likeapro_consumer_insights.png283400This report presents key insights from consumer engagement activities conducted through the LIKE-A-PRO Living Labs in 11 European countries, representing diverse cultural and social contexts across Europe. It outlines the methodological approach, including data collection and analysis methods, participant characteristics, and reflections on the strengths and limitations of the Living Lab process.The report highlights two core areas of learning: European consumers’ perceptions and behaviours toward alternative proteins, structured through the COM-B model, and public responses to different intervention strategies tested under the project’s Consumer Choice Framework.