1.0CSCP gGmbHhttps://www.cscp.org/deCommunication Approaches Towards Consumers in a Circular Economyrich600338<blockquote class="wp-embedded-content" data-secret="hAZJrZ9Lf8"><a href="https://www.cscp.org/de/publications/communication-approaches-in-a-circular-economy/">Kommunikationsansätze für die Verbraucher in einer Kreislaufwirtschaft</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.cscp.org/de/publications/communication-approaches-in-a-circular-economy/embed/#?secret=hAZJrZ9Lf8" width="600" height="338" title="„Communication Approaches Towards Consumers in a Circular Economy“ – CSCP gGmbH" data-secret="hAZJrZ9Lf8" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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</script>https://www.cscp.org/wp-content/uploads/2022/08/library_images_ETC_Communication_Approches_CE.png283400In an effort to escape the linear path, products are increasingly being designed and produced using circular principles. There is however still an evident gap between consumers’ stated value for preserving the environment and their willingness to act in practice. In order to change this, the active communication of circularity features along the product life cycle is crucial. Leveraging psychological factors in communication, such as evoking positive emotions or reforming habits, is one promising way of nudging consumers towards buying circular products and closing the gap.