{"version":"1.0","provider_name":"CSCP gGmbH","provider_url":"https:\/\/www.cscp.org\/de","title":"Accelerating Alternative Protein Uptake: What European Behvioural Pilots Show Us","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"UUOMk5U6pT\"><a href=\"https:\/\/www.cscp.org\/de\/accelerating-alternative-protein-uptake\/\">Die Einf\u00fchrung alternativer Proteinquellen beschleunigen: Was uns europ\u00e4ische Pilotprojekte zum Verbraucherverhalten zeigen<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.cscp.org\/de\/accelerating-alternative-protein-uptake\/embed\/#?secret=UUOMk5U6pT\" width=\"600\" height=\"338\" title=\"&#8222;Accelerating Alternative Protein Uptake: What European Behvioural Pilots Show Us&#8220; &#8211; CSCP gGmbH\" data-secret=\"UUOMk5U6pT\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.cscp.org\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/www.cscp.org\/wp-content\/uploads\/2026\/09\/LikeAPro_drivingchagePub.png","thumbnail_width":535,"thumbnail_height":356,"description":"How can alternative proteins move from niche products to widely accepted food choices? The answer does not lie in a single solution. While product quality and availability remain essential, wider uptake also depends on how food environments are designed, how information is communicated and how opportunities for positive experiences are created.In our EU-funded project, LIKE-A-PRO we explored these questions through a series of behavioural intervention pilots across Europe. The pilots tested different approaches to understand how interventions can support consumers in discovering, trying and integrating alternative protein products into everyday diets.\u00a0"}