{"version":"1.0","provider_name":"CSCP gGmbH","provider_url":"https:\/\/www.cscp.org\/de","title":"Drivers and Barriers of Alternative Protein Consumption in Europe","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"1cs5QJwYpM\"><a href=\"https:\/\/www.cscp.org\/de\/drivers-and-barriers-of-alternative-protein-consumption\/\">Triebkr\u00e4fte und Hemmnisse f\u00fcr den Verbrauch alternativer Proteine in Europa<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.cscp.org\/de\/drivers-and-barriers-of-alternative-protein-consumption\/embed\/#?secret=1cs5QJwYpM\" width=\"600\" height=\"338\" title=\"&#8222;Drivers and Barriers of Alternative Protein Consumption in Europe&#8220; &#8211; CSCP gGmbH\" data-secret=\"1cs5QJwYpM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.cscp.org\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","thumbnail_url":"https:\/\/www.cscp.org\/wp-content\/uploads\/2026\/01\/news_Images_2026_LikeAPro.jpg","thumbnail_width":535,"thumbnail_height":356,"description":"What motivates people to choose new protein options and what holds them back? Across 11 European countries, consumers explored how changes in choice, environment, communication and culture can shift diets toward alternative proteins. The results reveal what it takes for sustainable alternative proteins to become a realistic everyday choice.The transition toward healthier and more sustainable diets is high on Europe\u2019s agenda, yet, \u00a0progress depends on whether citizens are willing and enabled to choose differently. To better understand these real-world dynamics, the EU-funded project, LIKE-A-PRO launched a series of Living Labs in 11 countries (Norway, Denmark, Finland, the Netherlands, Poland, Slovenia, Greece, Germany, Spain, Turkey, and Italy)."}