{"version":"1.0","provider_name":"CSCP gGmbH","provider_url":"https:\/\/www.cscp.org\/de","title":"LIKE-A-PRO Living Labs. The Consumer Insights Dataset.","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"YQMxICJkFv\"><a href=\"https:\/\/www.cscp.org\/de\/publications\/consumer-insights-dataset\/\">LIKE-A-PRO Living Labs. Der Consumer Insights Dataset.<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.cscp.org\/de\/publications\/consumer-insights-dataset\/embed\/#?secret=YQMxICJkFv\" width=\"600\" height=\"338\" title=\"&#8222;LIKE-A-PRO Living Labs. The Consumer Insights Dataset.&#8220; &#8211; CSCP gGmbH\" data-secret=\"YQMxICJkFv\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.cscp.org\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","thumbnail_url":"https:\/\/www.cscp.org\/wp-content\/uploads\/2026\/01\/library_likeapro_consumer_insights.png","thumbnail_width":283,"thumbnail_height":400,"description":"This report presents key insights from consumer engagement activities conducted through the LIKE-A-PRO Living Labs in 11 European countries, representing diverse cultural and social contexts across Europe. It outlines the methodological approach, including data collection and analysis methods, participant characteristics, and reflections on the strengths and limitations of the Living Lab process.The report highlights two core areas of learning: European consumers\u2019 perceptions and behaviours toward alternative proteins, structured through the COM-B model, and public responses to different intervention strategies tested under the project\u2019s Consumer Choice Framework."}