{"version":"1.0","provider_name":"CSCP gGmbH","provider_url":"https:\/\/www.cscp.org\/de","title":"Choice enviornment. Making alternative proteins easier to notice and choose.","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"05ucak62CN\"><a href=\"https:\/\/www.cscp.org\/de\/publications\/choice-environment-factsheet\/\">Ein Umfeld der Wahlm\u00f6glichkeiten. Damit alternative Proteine leichter wahrgenommen und ausgew\u00e4hlt werden k\u00f6nnen.<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.cscp.org\/de\/publications\/choice-environment-factsheet\/embed\/#?secret=05ucak62CN\" width=\"600\" height=\"338\" title=\"&#8222;Choice enviornment. Making alternative proteins easier to notice and choose.&#8220; &#8211; CSCP gGmbH\" data-secret=\"05ucak62CN\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.cscp.org\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/www.cscp.org\/wp-content\/uploads\/2026\/11\/library_choiceenvironment_factsheet-1.png","thumbnail_width":283,"thumbnail_height":400,"description":"The choice environment factsheet explores how food environments can make alternative proteins easier to notice, compare and choose. It draws on the LIKE-A-PRO Living Labs involving 3,729 consumers in 11 European countries. Findings show that visibility, convenient placement and presenting alternative proteins as a normal part of everyday food settings can encourage trial. Supportive nudges, recommendations and tastings can further build confidence, while clear labels and trustworthy information help consumers make informed decisions. Overall, the results suggest that well-designed food environments can support alternative protein uptake when they combine easy access and positive experiences with transparency and continued consumer choice."}