{"version":"1.0","provider_name":"CSCP gGmbH","provider_url":"https:\/\/www.cscp.org\/de","title":"Latest Evaluation of the #WirDrehenRunter Campaign Shows German Households are Washing at Colder Temperatures","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9jHcsMoFW4\"><a href=\"https:\/\/www.cscp.org\/de\/wir-drehen-runter-campaign\/\">Neueste Auswertung der Kampagne #WirDrehenRunter zeigt: Deutsche Haushalte waschen bei k\u00e4lteren Temperaturen<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.cscp.org\/de\/wir-drehen-runter-campaign\/embed\/#?secret=9jHcsMoFW4\" width=\"600\" height=\"338\" title=\"&#8222;Latest Evaluation of the #WirDrehenRunter Campaign Shows German Households are Washing at Colder Temperatures&#8220; &#8211; CSCP gGmbH\" data-secret=\"9jHcsMoFW4\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.cscp.org\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","thumbnail_url":"https:\/\/www.cscp.org\/wp-content\/uploads\/2025\/09\/wirdrehenrunter_image-1.jpg","thumbnail_width":525,"thumbnail_height":356,"description":"The latest evaluation of the colder washing campaign, #WirDrehenRunter carried out by by P&G Germany and WWF Germany with the scientific support of the CSCP shows how clear information, hands-on experiences, and direct dialogue can make the climate-friendly choice the easy one. The result: this year\u2019s evaluation of washing behaviour in Germany shows that the average washing temperature has decreased by 1.5\u00b0C since 2022 and is currently at an average of 41.7\u00b0C, avoiding an estimated 192,000 tonnes of CO\u2082.A series of pop-up cold washing laundromats (Kaltwaschsalons) in Munich, Berlin, and Cologne invited people to test washing at 30\u00b0C with modern detergents. More than 600 visitors completed 519 wash cycles and discussed practical questions with experts and behavioural researchers on site. These real-world touchpoints complement the national awareness effort, reinforcing that lower temperatures can deliver cleanliness while saving energy and money.\u00a0"}