{"id":3833,"date":"2019-01-30T13:52:05","date_gmt":"2019-01-30T12:52:05","guid":{"rendered":"https:\/\/www.cscp.org\/?p=3833"},"modified":"2019-01-30T18:46:21","modified_gmt":"2019-01-30T17:46:21","slug":"abnb-video","status":"publish","type":"post","link":"https:\/\/www.cscp.org\/de\/abnb-video\/","title":{"rendered":"Wie man eine Botschaft f\u00fcr ein breites Publikum vermittelt - mit einem kleinen Film und einer Menge Spa\u00df"},"content":{"rendered":"<p>We all know that food value chains have a high potential for improvements in terms of sustainability. But what would happen if we ask the products we consume how they feel?<\/p>\n<p>As part of the Action Alliance for Bananas (ABNB) project the CSCP created a video to sensitise consumers to start to think about aspects of the value chain and increase their appreciation of the fruit. It is intended to reach a broad audience, especially consumers \u2013 with a good laugh, little moralisation, and images that create a lasting effect. It is made to be shared on social media, with the #bananalove hashtag.<\/p>\n<p>In cooperation with the members of the ABNB, the CSCP\u2019s creative team has sent the banana to a therapist. See <\/p>\n\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix  cscp-video-height  vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" title=\"A Banana Sees a Psychiatrist... [1:27]\" src=\"https:\/\/player.vimeo.com\/video\/312959282?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<p>For further information on our creative\/communication services, please contact <a href=\"https:\/\/www.cscp.org\/team\/nikola-berger\/\">Nikola Berger<\/a>.<\/p>\n<p>For further information about the <a href=\"http:\/\/www.bananenbuendnis.org\/\">Action Alliance for Sustainable Bananas<\/a>, please contact <a href=\"https:\/\/www.cscp.org\/team\/alexandra-kessler\/\">Alexandra Kessler<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know that food value chains have a high potential for improvements in terms of sustainability. But what would happen if we ask the products we consume how they feel? As part of the Action Alliance for Bananas (ABNB) project the CSCP created a video to sensitise consumers to start to think about aspects [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-3833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cscp.org\/de\/wp-json\/wp\/v2\/posts\/3833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cscp.org\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cscp.org\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cscp.org\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cscp.org\/de\/wp-json\/wp\/v2\/comments?post=3833"}],"version-history":[{"count":0,"href":"https:\/\/www.cscp.org\/de\/wp-json\/wp\/v2\/posts\/3833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cscp.org\/de\/wp-json\/wp\/v2\/media\/3839"}],"wp:attachment":[{"href":"https:\/\/www.cscp.org\/de\/wp-json\/wp\/v2\/media?parent=3833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cscp.org\/de\/wp-json\/wp\/v2\/categories?post=3833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}