CSCP News | Posted April 16, 2025
Our LIKE A PRO Living Labs Reveal What Drives Consumer Choices in Alternative Proteins
Alternative proteins, such as plant-based, fermentation-derived or insect-based products, offer promising pathways toward more sustainable and healthy food systems. But understanding how consumers perceive and choose these products is essential if we want them to become part of everyday diets. Our recent LIKE A PRO workshops shed light on how consumers perceive alternative proteins, food labels, and the environment in which they make decisions. The third round of the Living Labs was conducted by the CSCP in two different locations in Germany to explore how consumers perceive food labels and how food environments may influence their decisions. We collaborated with first-year […]