CSCP News | Posted December 13, 2022
How to Create Consumer-Friendly Circular Packaging – Watch our Video Series!
Demands on packaging are increasing: it should be protective, stackable, informative but also practical, attractive and circular. To fulfil these requirements, consumers should be taken on board. That’s why understanding their behaviour is crucial, also in order to understand how behavioural challenges can be overcome. Circular packaging – that is, packaging designed to be reused, recycled, or composted – is both a question of supply and demand. Of course, companies can and need to opt for the most sustainable packaging approaches. But what if certain types of packaging have a low acceptance level, leading consumers to break the loop? In the […]