CSCP News | Posted June 13, 2025
CARE Explainer Videos: How Co-Creation and Storytelling Are Supporting Households to Become Circular
How can we talk about circular living in a way that feels tangible and relatable rather than abstract and out of reach? In our CARE project, we are using creative communication formats as a lever for change, not just as a way of sharing project results. Through co-creation and storytelling, we are engaging with households across Europe to turn complexity into connection, and words into action. It all started with a blank board and many of questions No curated messages. No press releases. Just a digital blank board, a few sticky notes, and a shared sense of exploration: What does […]