Despite growing enthusiasm for novel alternative proteins, over 90% of Europeans* still rely on conventional protein sources such as meat and related products. Our LIKE A PRO project is on a mission to change dominant dietary patterns in Europe toward healthier and more sustainable ones. The project has brought together key stakeholders to develop 7 new sustainable protein sources and a set of governance and market mechanisms aimed at further promoting innovative protein alternatives. Would you like to be part of this transformation journey? Join our LIKE A PRO workshop in Wuppertal on 24 May 2024!

The workshop is the first in a series of four, which will take place as part of the LIKE A PRO living lab in Germany. In addition to Germany, living labs will be established in all of the pilot countries – Norway, Denmark, Finland, The Netherlands, Poland, Slovenia, Greece, Spain, Turkey, Italy – and will be implemented across a timespan of one and a half years.  Through the labs, the project wants to bring together food stakeholders and consumers to learn about their needs and requirements and integrate them into the final project outputs.

During the first workshop in Germany, the project team will share details related to different food environments and pioneer solutions to make alternative protein and sustainable diets the new norm. A major theme of the workshop will be choice editing. The latter comprises approaches that seek to make unsustainable and unhealthy food choices less convenient by reducing their availability and accessibility.

Join the workshop and share your thoughts on how such approaches should be shaped to truly achieve positive change. Let us actively shape the next food transformation together – register here for the workshop here!

Date: 24 May 2024
Time: 13:00-16:00
Location: Nachbarschaftsheim Wuppertal, Germany
Language: German
Cost: Free
Lunch: Enjoy a delicious plant-based lunch

For further questions on the German living labs please contact Marcia Rottwitt.

For questions on the project and living labs across the 11 European countries, please contact Arlind Xhelili.

*ING Economics Department 2017


Biodiversity is the beating heart of the ecosystems that make our life on Earth possible. Despite its critical role, biodiversity is under threat. Species are rapidly disappearing, habitats are vanishing, and essential natural processes are being disrupted. As society and the economy are highly dependent on natural services, protecting biodiversity is not only a moral obligation for companies, but also a smart business move. At the “Woche der Umwelt” (The Week of the Environment), our UBi project will showcase how businesses can thrive by protecting and preserving biodiversity. Discover innovative solutions and inspiring insights by joining us on 4-5 June 2024 in Berlin, Germany!

A company that is committed to promoting biodiversity makes a direct investment in its future viability. Whether it’s more robust supply chains, or to start with, environmentally-friendly company premises – integrating biodiversity into the corporate strategy helps companies to align themselves sustainably and remain fit for the future.

In view of the interplay between challenges and opportunities, the “Woche der Umwelt 2024 offers stakeholders a platform to exchange on promising solutions that can protect the environment and strengthen the economy at the same time.

As a “Woche der Umwelt” participant, our UBi project looks forward to starting dialogues with relevant stakeholders and demonstrate how companies can contribute to biodiversity through sustainable business practices that also lead to market gains.

Join our project team at the UBi stand to learn more about:

The “Woche der Umwelt” is a central marketplace for sustainable solutions, initiated by the Office of the German Federal President, Frank-Walter Steinmeier and the German Federal Environmental Foundation (DBU). The event offers a unique platform for representatives from science, business, politics, and civil society.

Event: “Woche der Umwelt
Date: 4 and 5 June 2024
Time: All day
Location: Schloss Bellevue Park, Berlin, Germany
Language: German
Costs: Free of charge

If you are interested in joining the “Woche der Umwelt” activities, register here as a visitor to learn more about innovative ideas, interesting approaches and forward-looking solutions for more biodiversity and sustainability.

The UBi: Business & Biodiversity is a joint project of five partners committed to biodiversity in the economy: Biodiversity in Good Company Initiative, Bodensee-Stiftung, DIHK Service GmbH, Global Nature Fund and the CSCP.

UBi is funded within the German Federal Programme for Biological Diversity by the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection (BMUV).

For further questions, please contact Katrin Hüttepohl.

Current dietary patterns of European citizens are not in sync with sustainability and climate neutrality principles. This adds to pressing environmental, economic, and social challenges, including elevated health risks. Endeavours to alter the trend and shift toward healthier and more sustainable diets are not broad enough and often too slow-paced. On a production level, the market share of sustainable food products remains small. On a consumer level, the prevailing intention-action gap means consumer awareness does not always translate into real action.

The EU-funded project LIKE-A-PRO aims to support the transformation of our food system by focusing on and exploiting the potential of alternative protein sources and products to support tipping the balance towards sustainability.

The project will develop 16 new products based on 7 sustainable and healthy alternative protein sources. It will also develop a set of governance and market mechanisms aimed at further promoting alternatives to animal-based proteins. Accordingly, the project will work with both food stakeholders and consumers to learn their needs and requirements and integrate these into the final project outputs.

The engagement with consumers will take place through living labs led by the CSCP. The living labs will be established across 11 European countries (Norway, Denmark, Finland, The Netherlands, Poland, Slovenia, Greece, Germany, Spain, Turkey and Italy). The aim is to understand Europeans’ food choices and explore how they are made in different food environments, including inferring the most influential (behavioural) determinants, as well as co-create different governance and market mechanisms that could support the promotion of alternative proteins in the market and in our diets.

The living labs will be composed of four sessions with at least two meetings each. They will be guided by the Consumer Choice Framework, a holistic model that considers various angles to influence consumption patterns:

Do you live in any of the LIKE-A-PRO pilot countries and would like to be a part of this ambitious endeavour? Join us as we embark on a journey of discovery, innovation, and positive change.

Reach out to Arlind Xhelili and become a part of the LIKE A PRO Living Labs activities today!

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