CSCP News | Posted August 3, 2023
The Campaign #WirDrehenRunter Contributes to Reducing the Average Washing Temperature in Germany by 1.25 °C!
Up to 60 percent of the carbon footprint of laundry washing is attributable to wash temperature and use, 20 percent to ingredients, and the remaining 20 percent to disposal, packaging, production and transport. Washing at lower temperatures, such as at 20 or 30 °C, makes an important contribution to saving energy, reducing emissions, and protecting the climate. To help reduce the washing temperature in Germany, WWF Germany and Procter & Gamble joined hands in 2022. Through the ongoing campaign #WirDrehenRunter, the partners want to motivate a sustainable change in behaviour, namely turning down the washing temperature across German households. In […]