Supporting IT Companies to Become Sustainability Accelerators The European Union has committed to mobilise at least 1 trillion Euros in sustainable investments until 2030 to achieve the goals set by the European Green Deal. This sends a strong signal that we have entered a phase of major economic transformation to reconcile economic activity with the environmental boundaries of our planet and to achieve progress on the societal challenges we face. As the circular transition gets into full swing, many businesses opportunities arise. How can German small and medium-sized enterprises (SMEs) operating in the Information Technology (IT) sector leverage this market development and act as transformation accelerators and multipliers? What kind of support do they need in order to be able to identify business cases for sustainability? Sustainable innovation in the core business of IT companies, that is, developing new products and services that contribute to achieving sustainability objectives of customers is still challenging for many businesses. To address this, as part of our ITM Twin Transformation project we are collaborating with 12 progressive and ambitious German IT SMEs to innovate their offering toward sustainable products and services. The insights gained from the prior status-quo and requirement analysis as well as the learnings from the collaborative work with this group will be transferred to the broader community of IT SMEs. For this purpose, the ITM Twin Transformation project has designed a webinar series that will be offered to 2500 members of the German Federal Association of IT SMEs (BITMi) in the period from April to October 2024. The insights gained, rooted in the analysis of primary and secondary data as well as first-hand experience will be synthesised to deduct policy recommendations. The recommendations will focus on addressing system level barriers that hinder German IT SMEs from acting as transformation multipliers and accelerators. The ITM Twin Transformation project started in December 2022 and will run until October 2024. It is funded by the Deutsche Bundesstiftung Umwelt (DBU) and implemented by the CSCP in collaboration with the BITMi and its internal task force on sustainable digitalisation. For further information, please contact Arne von Hofe. Image AI generated with: journeyart.ai