#20CSCP
What a milestone: the CSCP has turned twenty! From early challenges to bold innovations, from crisis response to empowering change-makers—it’s been two decades shaped by impact, learning, and transformation. A big thank you to our partners and friends, who have been an integral part of this journey—supporting us, challenging us, and growing with us!
AN INTERVIEW WITH MICHAEL KUHNDT
On the 20th anniversary of the CSCP, we reflect on a journey shaped by collaboration, learning, transformation, and impact. In a quick look back, we asked CSCP founder and Executive Director, Michael Kuhndt to share his insights on how sustainability has evolved, the breakthroughs that transformed our work, and the wisdom gained from two decades of driving positive change.
Read the this short interview to get a sense of the people, ideas, and turning points that shaped the CSCP!
SUPPORTING SYSTEMIC CHANGE
“No one can become sustainable alone. We go farther together, even when the path is winding or slows us down. Through enduring and new partnerships, we’ve built the trust and flexibility to weather change and address emerging challenges inclusively.”
Cristina Fedato, Head of Sustainable Infrastructure, Products, and Services
DRIVING TRANSFORMATION
“The CSCP is all about collaboration, supporting people and organisations to understand each other while acknowledging different viewpoints. We see ourselves as contributors with our collective expertise and as enablers of transformation.”
Alexander Mannweiler, Head of Sustainable Business and Entrepreneurship
ENABLING SUSTAINABLE LIFESTYLES
“Sustainable behaviours stick when they are the easy choice. We look at what people already know, what they are motivated to do, but also which supporting infrastructures or social norms they are surrounded with and design behaviour informed interventions that close the gaps—not widen them.”
Rosa Strube, Head of Sustainable Lifestyles
DESIGNING & COMMUNICATING FOR IMPACT
“Communication and creative formats have been integral to how the CSCP works for 20 years: translating research and complex sustainability topics into clear language and visuals that can be grasped by a wide audience is key to supporting our goal to mainstream sustainability. This translation is not only about grasping; it is also about connection.”
Nikola Berger, Head of Creative & Communication
SHAPING PROJECTS FOR LASTING IMPACT
“The unique value of the CSCP lies in our ability to bridge worlds—combining scientific insights with hands-on engagement tools, and turning abstract sustainability goals into concrete actions that resonate with people’s daily lives. What sets us apart is not just what we do, but how we do it: collaboratively, inclusively, and with an eye on long-term change.”
Dr. Francesca Grossi, Senior Project Manager and Head of Acquisition
CSCP Impact Map
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THE STORY OF 20 YEARS CSCP
In this short video, Dr. Flandra Syla-Beqiri, CSCP Senior Communication Manager offers a behind-the-scenes look at how the 20 Years of CSCP booklet came together, and the people and stories that shaped it.
"Through close and patient collaboration, the CSCP empowered our creative teams to craft customer-centric messages designed to drive meaningful behavioural change."
Aneta Kiankova, M&C Planer at IKEA IMC
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