Join Our #EUCircularTalk on 15 September 2022: Accelerating Circular Behaviours – How Can Digitalisation Help Us?

What are the missing pieces in the puzzle in order to make circularity the norm among consumers in Europe? What can stakeholders such as retailers, city representatives, policymakers, and civil society organisations (CSOs) do to enable circular behaviours among consumers? How can digitalisation play a supporting role in this process? At the #EUCircularTalk Accelerating Circular Behaviours – How Can Digitalisation Help Us? the CSCP will bring together experts and stakeholders to discuss these questions and share ideas on next steps.

Changes in consumption behaviours and lifestyles are increasingly recognised as one of the key levers for enabling the transition to a Circular Economy. Users play an important role in advancing circular solutions to close material loops. Recent data suggests that despite increased efforts to engage consumers, there is still great room for improvement. For example, even though there is increased awareness on environmental and fairness issues in global textile chains, fast fashion companies are still market leaders in Europe.

On 15 September 2022, 10:00-11.30 CEST, as part of the #EUCircularTalks, the CSCP will host a discussion that looks to dive deeper into behavioural challenges that consumers face when it comes to endorsing more circular behaviours and how such challenges can be tackled. The talk will touch upon digitalisation opportunities but also its challenges and limitations, also in view of new digital tools such as the Digital Product Passport, supporting APPs, and the role of Artificial Intelligence. Experts will share their experiences and discuss implications for the future with interested European stakeholders.

The CSCP will host the talk on behalf of the Leadership Group “Enabling Circular Behaviour through Digitalisation” of the European Circular Economy Stakeholder Platform (ECESP) .

Speakers and panellists:

  • William Neale, Advisor for the circular economy, DG ENV, European Commission
  • Tilman Santarius, Professor for SocioEcological Transformation, Technical University of Berlin (tbc.)
  • Cynthia Reynolds, Founder, Circular Regions
  • Markus Terho, Project Manager, Biodiversity and everyday life, Sitra
  • François Dessart, Behaviour Insights Unit, JRC (tbc.)
  • Tiina Vyyryläinen, EESC member

Date: 15 September 2022
Time: 10:00-11:30 CEST
Place: Online
Language: English

For additional information, please visit the #EUCircularTalks page. To register for the event, please go directly here.

The #EUCircularTalks are an exchange concept organised within the framework of the European Circular Economy Stakeholder Platform (ECESP), to which the CSCP is a Coordination Group member.

For further questions, please contact Mariana Nicolau or Imke Schmidt.