Consumer Insight Action Panel

Testing Consumer Behavioural Insights in Circular Strategies.

European Union policies and decision-makers have already clearly recognised the importance of understanding and integrating consumer knowledge and behavioural insights into the circular economy transition. Nevertheless, there is still limited research on behaviour change with specific regard to the circular economy, and the need to consider behavioural and consumption aspects is still largely overlooked within circular strategies.

To address this gap, the CSCP, Sitra and Deutsche Bundesstiftung Umwelt (DBU) have set up the Consumer Insight Action Panel a new European multi-stakeholder initiative designed to support the transition to the circular economy by generating, applying and testing consumer behavioural insights in circular strategies. The sectors of focus in this project are textiles, electronics and plastics.

The work will be carried out in clubs, which are exclusive groups of high-level stakeholders committed to leading the work of generating and integrating consumer behavioural insights into successful circular economy strategies. Each club will be sector-focused and composed of max. 10 members, including businesses, policymakers, NGOs, researchers and cities, dedicated to exchange knowledge, benchmark existing solutions, prototype and test innovations and lead the circular consumer interface work.

Concrete Activities of the Consumer Insight Action Panel

  • Engage high-level stakeholders, among EU and national policymakers, business, cities, NGOs, SMEs and researchers, in sector-focused Clubs to jointly address circular economy challenges by better understanding and engaging consumers and citizens
  • Consolidate existing knowledge on the topic and generate new evidence through, for example, ethnographic research, call for innovations as well as piloting and testing real-life behaviour change interventions
  • Feed the findings into innovative policy recommendations, business model opportunities and ideas for Civil Societies Organisations (CSOs), to be replicated and scaled up with the support of an Influencer Panel, whose potential members will include Club of Rome members, CEOs and former EU commissioners

Expected impacts

  • The Consumer Insight Action Panel will result in evidence-based policy and circular economy business innovations co-developed in collaboration with civil society organisations and think-tanks, through better engagement and understanding of consumers.

The Consumer Insight Action Panel is a nonprofit initiative led by the CSCP and funded by Sitra and DBU, in partnership with the European Circular Economy Stakeholder Platform.

You can find more details about the Consumer Insight Action Panel here.