Setting New Stepping Stones for Innovative Sustainable Logistics with ILoNa #ILONA The opening of the Innovation Platform of our ILoNa project marks the beginning of a multi-stakeholder exchange on innovative logistic services, improved logistic-consumer interactions, and new approaches to guide consumer behaviour towards more sustainable logistics. Our everyday consumption is closely linked to the logistics sector. A regular shopping basket contains thousands of invisible miles travelled, storage spaces, and packaging material, most of which goes unnoticed by the consumer. Similarly, when shopping online, most consumers don’t consider how the t-shirt they ordered in a virtual store is delivered to their homes. Hence, the ILoNa Innovation Platform aims to close the gap between consumer understanding and their demand for logistic services and the sustainability performance of the logistics industry. At the launch of the Innovation Platform on 4 October in Duisburg, logistics companies, consumer organisations, and scientific partners were invited to discuss possible solutions for sustainable logistics and sustainable consumption. The discussions showed that a more sustainable design of the “last mile” is possible, especially if the mobility behaviour of the end consumer can be included. The participants agreed that there is a wide range of measures to support sustainable consumption patterns, but they need to be tailored precisely to the application. Diverse target groups are to be presented with various forms of the communication to sustainable logistics innovations in the field of online clothing (for example, a “Go Green Button”) as well as in the area of stationary foodstuffs (e.g., an information terminal, information on the receipt). The opportunities identified by the participants during the workshop will be discussed further in upcoming innovation platform workshops. In the coming months, a new concept of local food delivery services will be tested with one of the project’s implementation partners.