Rosa Strube

Head of Sustainable Lifestyles - on parental leave

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Rosa is the Head of the Sustainable Lifestyles Team at the CSCP, currently on parental leave. She has over 14 years of working experience in the sustainability field. Her expertise lies in the field of sustainable lifestyles and behaviour change. She is passionate about designing, implementing and evaluating behaviour change interventions to help solve different sustainability challenges related to human every day activities. She strongly believes in the need for different players from civil society, business, policy and science to work together to collaboratively test and mainstream solutions to support the sustainability transition.

Rosa joined the CSCP in 2009, and has since led several projects funded by the European Commission, German ministries, foundations and private companies. Her responsibilities ranged from the engagement of different stakeholders, including citizens, to the development of (digital) interventions for behaviour change to the evaluation of the effects of large-scale behaviour change consumer campaigns. Topic wise, she brings expertise in sustainable lifestyles as a whole, and particularly in sustainable food choices, alternative proteins, food waste reduction, circular behaviours and colder washing.

Rosa holds an MSc in Environmental Policy and Regulation from the London School of Economics and Political Science (LSE) and an MA in policy, international law and history from the University of Bonn. She has taken training courses in social psychology, behavioural economics, gamification and design thinking. Rosa is a member to different advisory boards and regularly reviews proposals for the European Commission.

Rosa is a German national.