Our CARE Project Invites Households Across Europe to Join Pilots for Circular Living @care_circularhh#CareCircularHouseholds How can households make a real impact towards a healthier planet and wellbeing for all? The EU-funded CARE project invites families across five European countries to take part in its upcoming Circular Food and Clothing Pilots. Through expert guidance, data-driven insights, and strong community support, participants will embark on an 18-month journey toward a more sustainable and circular lifestyle. Empowering households for circular change As Europe moves towards more sustainable consumption, the CARE project is launching Circular Food and Clothing Pilots in Finland, Norway, Sweden, Estonia, and Germany. Starting in summer 2025, over 100 households will take part in an approximately 18-month pilot to reduce food waste, extend the life of clothing, and adopt practical circular habits. These efforts will be supported by scientific research, expert advice, and strong community interaction, making sustainable living practical, accessible, and rewarding. “With CARE, we are empowering households to rethink their daily habits and adopt circular solutions that make a real difference,” says Elina Närvänen, Project Coordinator at Tampere University. “By focusing on food and clothing—two areas with a significant environmental footprint—we can help families reduce waste, save money, and live more sustainable and healthier lives, ultimately contributing to their overall well-being.” Throughout the pilot, participants will engage in hands-on challenges and activities that encourage them to develop circular routines. They will receive expert advice and gain personalised insights based on their own data. In addition, regular community meet-ups and online discussions will provide an opportunity to share experiences and learn from one another. Households in Tampere (Finland), Asker (Norway), Gothenburg (Sweden), Lääne-Harju (Estonia), and Berlin (Germany) are invited to register now to take part in the pilots. Participation is free, but spaces are limited. Those interested can find further details and access the registration pages of local partners via the CARE website. Strengthening impact through communication and dissemination Behind the scenes, the Communication and Dissemination team, led by the CSCP, plays a key role in ensuring that CARE’s message reaches and engages the target audience—not only the participating households but also researchers, civil society, industry leaders, and policymakers. By making circular solutions more accessible and engaging, the team is building connections between research, policy, and real-world action. To create a strong foundation for outreach, the team developed a central landing page to ensure that all stakeholders can easily find the relevant information and connect with local partners. In addition, a complete set of recruitment materials (ranging from posters and leaflets to social media content and press releases) supports the local partners in engaging and informing households about the pilots. One of the key elements of the communication strategy are two videos that introduce the circular concepts in an engaging way. The short animations focus on food waste reduction and sustainable clothing practices, helping households to imagine how small changes in their daily habits can have a big impact. Watch the videos below! Make every meal count By loading the video, you agree to YouTube's privacy policy.Learn more Load video Always unblock YouTube Show your clothes you CARE By loading the video, you agree to YouTube's privacy policy.Learn more Load video Always unblock YouTube Follow the journey and learn more about how you can get involved or support CARE by visiting circularhouseholds.eu. For further questions, please contact Katrin Hüttepohl.