Katrin Hüttepohl Communication Manager Download vCardConnect on LinkedIn Katrin is a Communication Manager at the CSCP, specialising in strategic sustainability communication, audience-centred storytelling, and project communication and dissemination. She focuses on making complex sustainability topics clear, relevant, and accessible to different audiences, covering everything from communication strategy and narrative development to editorial content and multi-channel implementation. Her thematic experience includes circular economy, sustainable consumption, biodiversity, and societal transformation. Areas of expertise Katrin works across strategic communication, audience analysis, editorial strategy, and project communication management. Her expertise includes developing and implementing communication and dissemination strategies, stakeholder and media mapping, audience and persona development, narrative and key message development, editorial planning, and multi-channel content development. She also coordinates communication work packages, advises project teams on audience-centred communication, and develops structures and processes for effective collaboration, monitoring, and reporting. Current work At the CSCP, Katrin works on national and European sustainability projects focusing on circular economy, sustainable consumption, biodiversity, and consumer behaviour. She manages the communication and dissemination work package in a Horizon Europe Project CARE and leads communication and dissemination in the Germany project Business and Biodiversity. She applies audience analysis, stakeholder mapping, narrative development, and editorial approaches to connect project knowledge with the needs and perspectives of different audiences. Her work supports businesses, municipalities, civil society organisations, consumers, and international project partners in making complex sustainability topics more accessible, relevant, and useful in practice. Previous experience Before joining the CSCP, Katrin gained extensive communication and marketing experience across financial services, professional education, media and television. Her work ranged from corporate and internal communication, change communication and editorial production to brand development, digital marketing, SEO, media monitoring, and cross-media campaigns, giving her a broad understanding of how organisations communicate with different audiences across sectors. Education She holds a Magistra Artium (M.A.) in Communication Science, Psychology and History of Art from the University of Münster. Katrin is a German national. I enjoy turning complex sustainability topics into communication that is clear, engaging and relevant to the people it is meant for.