Enhancing the Circular Economy of Plastic Packaging: Join our MERLIN Project Webinar on 27 March 2024! Multi-layer packaging offers many advantages when it comes to product protection, storage, and transportation. However, due to the variety of materials and adhesive compounds used, its recycling remains challenging. As a consequence, it often contaminates recycling material streams and is incinerated or landfilled. In our MERLIN project webinar on 27 March 2024, project partners, involved stakeholders, and topic experts will come together to discuss good practices in circular packaging design, material recovery, consumer awareness, and relevant policy aspects – join us! A key objective of the MERLIN project is to facilitate knowledge sharing among key stakeholders toward increasing the rate and quality of multi-layer packaging recycling. In line with this objective, the upcoming MERLIN webinar focuses on sharing good practices and knowledge on topics such as: Circular Design: Packaging that is fit for purpose, easily recyclable, consists of secondary or renewable materials, sortable in the recycling system, separable, and makes positive contributions to the environment and circularity. Consumer awareness and policy recommendations: Insights from consumer sorting and waste separation behaviour and how that may inform awareness raising campaigns and policy changes Material recovery: High-quality recovery of materials with increased purity and eco-efficiency Recyclability of packaging: Assessing if a packaging is made to be recyclable What can you expect from the webinar? Receive exclusive insights into circular packaging design, material recovery, consumer awareness and policy shared by expert speakers from the CSCP and partner organisations such as Ioniqa Technologies B.V., ITENE, and Interseroh+ GmbH. Take part in the roundtable with expert speakers and exchange on challenges and opportunities of the circularity of packaging from different perspectives Interact with fellow webinar participants representing diverse stakeholder groups targeted by MERLIN. These include, but are not limited to, organisations focusing on packaging design, waste management, food production, retail, and consumer research and awareness raising. Have the opportunity to contribute in shaping recommendations for increasing the recyclability and circularity of packaging in interactive workshops Increase your know-how and expand your network with members of the MERLIN Packaging Club Event: Enhancing the Circular Economy of Plastic Packaging: Learning from Good Practices Date: 27 March 2024 Time: 10:00-12:30 CET Place: Online Language: English Cost: Free of charge Register now to join the webinar! MERLIN is a research project that works toward offering innovative solutions for all the processes required to increase the quality and rate of recycled multi-layer plastic materials from packaging waste. It is funded under the EU Horizon 2020 programme and runs until November 2024. For further questions, please contact Ahmad ur Rehman Hafiz.