“Behaviour Change Is the Single Most Important Driver of Sustainability!”

After more than 10 years of experience in consulting and client relationship management, Nadine Pörschke has joined the CSCP as a Project Manager. Read why she thinks changing behaviours can be the most important lever in driving the sustainability agenda forward!

Now you are part of the CSCP – what’s the story behind it?

It had been clear to me for a long time that I wanted to behave sustainably, but my behaviour did not match my intentions. So, I started to drastically change my perspective, both personally and professionally. I started to think about what kind of engagement is needed from different actors to enable change on an individual level, but also on a larger scale. Above all, I wanted to learn more about multi-stakeholder engagement and its potential to change behaviours for sustainability. These are all CSCP keywords, and this is why I am here.

What are you looking forward to creating at the CSCP?

I am most excited about inspiring and supporting a meaningful engagement of businesses on sustainability topics. They have an enormous power to set agendas, influence trends, and change behaviours. As part of the CSCP, I am looking forward to enhancing our collaborations with businesses across industries toward win-win solutions that benefit the economy, the environment, and society.

We live in very dynamic times. How can we ensure that sustainability is kept high on the agenda?

A sustainable, circular economy with a strong focus on social aspects is needed in order to overcome current ecological and social challenges. In my opinion, changing business models and consumer behaviours will be key not only to keep sustainability on the agenda but actually drive the agenda forward and ensure a safe future for all.

Do you have a sustainability dream project?

I do! I would like to see sustainability as an obligatory subject in school, taught in conjunction with subjects like politics, biology, chemistry or geography. I strongly believe that early socialisation with the idea of sustainability is the key to raising generations that care about the planet and people.

To wrap it up, what are the main ingredients for a sustainable life in your view?

Empathy, peace, sufficiency.

For further questions, please contact Nadine Pörschke.