Green Business Model Navigator

An Interactive Knowledge Sharing Product

The private sector, as a job creator and innovation bearer, plays an important role implementing market-based approaches in the Green Economy by supporting sustainable business activities and championing green business start-ups. The promotion of green and inclusive business models is an effective way to combine entrepreneurship and market development objectives with environmental concerns and social issues.

There are an increasing number of tools and concepts to assist practitioners with solving their challenges and tapping into new market opportunities. A quick overview of existing concepts is difficult, as is the identification of the right tools serving individuals’ interests and needs.

We created the Green Business Model Navigator to overcome these obstacles. It’s an innovative knowledge-sharing product in the form of an interactive handbook (see downloads below).


It gives a practical introduction to green business models while outlining their benefits, challenges, and scaling up strategies. It also addresses the role of different stakeholders in this process. The Navigator includes an interactive database with existing tools to assist in the development and implementation of green business models, which can be filtered according to several criteria such as region, sector, or user’s level of expertise.


The key target groups of this Navigator are entrepreneurs, development organisations, consultants, and service providers. However, large businesses, innovation centres, and financial institutions can also benefit from using the Navigator.

The CSCP also developed the entire corporate identity and design of the GBM Navigator including communication material.

The Navigator was developed as part of a project with GIZ, funded by BMZ.