How to Move from Thinking to Acting for More Sustainability? Join Our weiter_wirken Final Event on 1 September 2021!

How to close the intention-action gap, or in other words, move from thinking to acting for more sustainability? This was the leading question behind the work of the project “weiter_wirken”, a training and networking programme that the CSCP carried out in collaboration with the Stiftung Umwelt und Entwicklung Nordrhein-Westfalen and ecosign / Akademie für Gestaltung during 2020 and 2021.

The programme built on our successful experience with the  Academy of Change (AoC) and brought it into the context of North Rhine-Westphalia to not only challenge conventional belief systems and practices, but also generate creative ways to introduce and promote more sustainable ones. Throughout numerous workshops, non-governmental organisations (NGOs) that work toward more social and environmental sustainability were trained to design and communicate their projects more effectively and thus increase their positive impact.

The participants did not only learn insights from behavioural science, e.g., why it is important to know your target group and where to get that information, they also had the chance to apply this knowledge within their projects and to exchange in smaller groups between the programme’s workshops. For many participants, this virtual exchange was particularly important, as it offered them the chance to make new professional contacts despite the lockdown. At the end of the training, the participants had a 10-step plan with helpful tasks and tools to make their projects more effective. After the programme’s end, they will have the opportunity to stay in touch through a community of practice.

To conclude this successful collaboration, on 1 September 2021, weiter_wirken holds its final online event at the Natur- und Umweltschutzakademie (NUA) in Recklinghausen, focusing on the following topics:

– How can findings from behavioural research contribute to the promotion of sustainable behaviour?
– How can we better understand the concerns of respective target groups and take them into account in the design and implementation of sustainability projects?
– Which models and tools are suitable to support more sustainable behaviours and how can they be implemented in practice in projects?

These questions will be explored with the programme participants, field experts, and the project team during in-depth workshops as part of the final event. Do you work on sustainability-related topics and are interested to learn how behaviour change know-how can support you to achieve more impact? Then, join the weiter_wirken final event and take part in our workshops!

For further information and to register, please go to the weiter_wirken website.

The event will take place online.

weiter_wirken is a cooperation project between the Collaborating Centre on Sustainable Consumption and Production (CSCP), ecosign / Akademie für Gestaltung and the Stiftung Umwelt und Entwicklung Nordrhein-Westfalen.

For further questions, please contact Jennifer Wiegard.