Advancing Circularity in the Mediterranean through Behaviour Change Whether it’s about preventing and reducing textiles waste or inspiring and shaping a new repair culture across Mediterranean countries, many innovative solutions and circularity approaches depend on changing the behaviours of the people they impact. In April 2025, CSCP Head of the Sustainable Lifestyles Team, Rosa Strube led a training session in Sarajevo, Bosnia and Herzegovina, for project representatives from across the Mediterranean region. The session focused on practical strategies for influencing citizen behaviour, with an emphasis on the theoretical foundations of behavioural science and key considerations for driving more sustainable actions. A follow-up session on practical examples of nudging for waste recycling was offered by Michele Giavini, from the biology and ecosystems experts panel, BioEco. The training took place as part of a Community of Practice (CoP) meeting organised by Interreg Euro-MED Innovative Sustainable Economy (ISE) Mission, a European territorial cooperation programme that focuses on the Mediterranean region. The event brought together representatives from 14 thematic projects aimed at boosting a fair transition to circular economy. The 14 projects work toward a smarter and greener Mediterranean, aligning with two of the programme’s three core priorities. The 14 project teams had the opportunity to collaboratively explore behavioural challenges identified across their initiatives and to exchange experiences during an interactive session following the keynotes, with valuable support from the speakers. The session highlighted how powerful this additional perspective can be: deepening the understanding of project target groups significantly enhances the relevance and effectiveness of interventions, ultimately increasing the impact each project can achieve. These discussions will continue at the upcoming session Breaking Barriers: Behavioural Change Strategies for Circular Economy Implementation at the EU Green Week on 18 June 2025. Register here and join us! For further questions, please contact Rosa Strube.