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From Household Insights to Practical Tools: The Creative Approach of Our CARE Project

How can circular lifestyles become part of everyday routines at home? In our CARE project, together with partners, we are developing the Circular Academy and the CARE Toolbox, including creative formats such as a fashion magazine and a cookbook to mobilise action, not just raise awareness.

At a CARE meeting held in March 2026 in Helsingborg, Sweden research organisations, civil society actors, and municipalities from across Europe came reflected on their work with households and explored ways to transform these insights into practical tools that organisations across Europe can use to support circular living.

The CARE project explores how everyday practices such as food management and clothing care can become more circular and climate-friendly. Across several European countries, project partners are currently working directly with households through advisory services and pilot activities that aim to support more sustainable daily routines.

Understanding everyday practices in households

Partners exchanged insights on how households respond to advisory formats, what motivates behavioural change and which challenges arise when integrating circular practices into everyday life.

Turning insights into practical tools

Taking a holistic and creative approach, the project is translating the insights from these pilot activities into formats that can support organisations working with households, such as civil society organisations (CSOs), municipalities and advisory services, beyond the project.

Katrin Hüttepohl, Communication Manager at the CSCP, notes: “Our goal is not only to communicate results, but to translate them into formats that organisations can actually use in their work with households. Storytelling formats such as the cookbook and the fashion magazine make project insights tangible by combining practical guidance with real-life experiences from the pilots.”

Building capacity for circular living

The Circular Academy, which is currently being developed, will provide learning opportunities and resources for organisations interested in promoting circular living.

Jannik Schüürmann, Project Manager at the CSCP, explains: “With the Circular Academy, we want to make CARE’s results accessible to organisations working with households across Europe. Through short online modules, participants will learn about the project’s practical tools and benefit from the experiences of the circular clothing and food waste pilots to  support circular lifestyles in practice”

Through these activities, the CARE project aims to make the generated knowledge usable and impactful beyond its lifecycle.

Follow along and stay in touch with the CARE project, follow the project activities on LinkedIn and Bluesky.

The CSCP is the CARE lead partner on communication, dissemination, and capacity-building.

For further questions, please contact Katrin Hüttepohl.

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