Behaviour Change Approaches to Be Applied in SCALIBUR Project Pilots

European households produce between 118 and 138 million tonnes of biowaste every year. Biowaste is a valuable resource and can be transformed into green energy, organic fertilizer, feed, biopesticides, bioplastics and many other bio-based products. However, the biowaste management process from collection to treatment and disposal must be optimised to reduce greenhouse gases emissions.

Improving biowaste collection and valorisation is also in line with European Circular Economy Package published in December 2015. Transition to a circular economy will require changes in the whole value chain; in product design identifying new methods turning waste into products, new business and market models and changes in consumer behaviour.

During the EU Green Week partner event, several EU projects and networks presented their work on biowaste. SCALIBUR – Leading a revolution in biowaste recycling, a project the CSCP has partnered in was also presented at this event. The CSCP’s Rosa Strube shed light on the importance of understanding consumer behaviour related to waste at the household level and recycling the different types of waste. As understood, the behaviour on household waste separation usually differs greatly and innovative methods for understanding real household behaviours is needed. To design interventions on the municipality level, tools can go beyond pure information campaigns and include social norms and elements of fun. The CSCP will be shaping these processes for the three pilot municipalities Madrid (Spain), Albano (Italy) and Kozani (Greece) to become innovators in transforming their biowaste into value-added products and pave the way for a bio-based economy.

The SCALIBUR project will be carried out by 21 partners based in Spain, Greece, Germany, the Netherlands, Italy, Sweden, Belgium, the Czech Republic, and Ireland over a period of four years. SCALIBUR plans a Europe-wide expansion by inspiring a revolution in urban biowaste recycling and circular economy in Europe. The funding for this project will be allocated by the European Commission’s Horizon 2020 framework.

For more information please contact Rosa Strube.