Collaboration in Action: Circular Solutions for a Competitive Europe at the EU Green Week 2025 This year’s EU Green Week conference focused on the circular economy as a key driver for sustainable competitiveness, waste reduction, and innovation. The three-day conference “Circular Solutions for a Competitive Europe” unpacked the “three Cs”—clean, competitive, and circular—exploring how to place circularity at the centre of Europe’s economic transition. Key European players delved into the topic of circularity as a lever for competitiveness at the policy discussions (3 and 4 June 2025) and the stakeholder event (5 June 2025). The stakeholder event was organised in partnership with the European Circular Economy Stakeholder Platform (ECESP), to which the CSCP is a long-time member. At the EU Green Week 2025, the ECESP joined hands with the Circular Cities and Regions Initiative (CCRI) to host the all-day event “Circular Solutions in Action”. As living labs where businesses, policymakers, and communities collaborate, cities and regions play a central role in the circular transition. The CSCP Executive Director, Michael Kuhndt was part of the Plenary Session ”From Policy to Practice – Activating the Circular Economy Ecosystem at the Local Level”, putting the stress on the power of collaborations to drive positive change. As co-leaders of the ECESP Leadership Group on Citizen Engagement & Circular Behaviour, we also co-hosted a session as part of the stakeholder event on the topic “Engage for Exchange: Exploring Ways to Engage Citizens Towards Circular Actions”. During the session, together with our partners from the Rediscovery Centre, speakers from the EU Ecolabel, the Horizon Europe CARE project and the NUDGES Interreg project, we dived into the themes of engagement techniques, the role of language and storytelling in making the circular economy relatable and accessible as well as spotlight case studies of where engagement has driven behavioural change. Drawing on the experience of our EU-funded CARE project, CSCP Senior Designer Eva Rudolf presented the CARE 100 circular households project and the CARE explainer videos as a creative format to engage European household on the topic of circular economy. Cristina Fedato, head of the Sustainable Infrastructure, Products, and Services team at the CSCP took part at the parallel session “Bioeconomy in Action: Success Stories, Challenges, and the Road Ahead”, sharing our experience as part of the CEE2ACT Project. Within the framework of the EU Green Week 2025, the Rural Bioeconomy Alliance (RBA) hosted an online partner event on “Circular Solutions for a Competitive Bioeconomy”. The CSCP joined the session as part of the CEE2ACT project, a major initiative supporting 10 Central and Eastern European countries in their efforts to develop national bioeconomy strategies. The EU Green Week has been organised for 25 years by the European Commission’s Directorate-General for Environment. The conference offers a key annual platform to raise awareness, showcase progress, and debate current and future developments in European environmental policy. For further questions, please contact Eva Rudolf.