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weiter_wirken Publication: Knowledge and Tools for Successful Sustainability Projects

How can sustainability be communicated successfully, generate real action, and lead to positive impact? This is the focus of our training and networking programme, weiter_wirken. The recently published booklet “From Thinking to Acting – Knowledge and Tools for Sustainability Projects” summarises the central contents of the training, thus providing civil society organisations (CSOs) with suggestions for project design. It also lays out steps to effective behaviour change and shares useful tools and examples.

weiter_wirken takes the model of our successful Academy of Change (AoC) programme and brings it into the context of the region North Rhine-Westphalia to not only challenge conventional belief systems and practices, but also generate creative ways to introduce and promote more sustainable ones.

In the first round of the training and networking programme (2020/2021), CSOs working for more social and environmental sustainability were trained in numerous workshops on how to design and communicate their projects more effectively and thus increase their positive impact. Participants not only learned about insights from behavioural science, but also had the opportunity to apply them in their projects. At the end of the training, participants set a 10-step plan with helpful tasks and tools to make their projects more effective and have the opportunity to stay in touch through a community of practice.

The ten steps are summarised in a booklet (in German), which also includes examples, tools, and other relevant materials. You can download the booklet here or order a copy for free via the website of Stiftung Umwelt und Entwicklung Nordrhein-Westfalen.

Are you keen on learning more about how behaviour science can support you to achieve more impact in your sustainability projects? Would you like to be part of a network of like-minded people? Then, subscribe to our weiter_wirken newsletter or check the weiter_wirken website to be the first to know about the start of the application phase in early 2022 for the second round of the weiter_wirken programme!

weiter_wirken is a cooperation project between the Collaborating Centre on Sustainable Consumption and Production (CSCP), ecosign / Akademie für Gestaltung and the Stiftung Umwelt und Entwicklung Nordrhein-Westfalen.

For further questions, please contact Jennifer Wiegard.