Increasing Impact Through Behavioural Know-How: The Example of Our weiter_wirken Programme

After a four-month journey during which 20 representatives of civil society organisations (CSOs) learned, gained experience and exchanged ideas on the topic of behaviour change, they successfully completed our capacity building programme weiter_wirken.

During the course of the programme the group learned to facilitate and enable behaviour change in their projects and by involving relevant stakeholders. In the last workshop the focus was on collaboration and impact assessment as key elements of successful sustainability projects.

The participants, who are representatives of sustainability and One World projects in North Rhine-Westphalia (NRW), brought their own projects into the training programme and had the chance to work on specific behaviours in order to better understand their target groups.

Projects varied from ones focusing on fair trade, healthier and more sustainable food choices or getting citizens actively involved in the sharing economy. Key to the programme was to support the participants in defining which ideas, partnerships, and content they could use to best reach their target groups. In exchanges with each other the participants shared lessons learned on keeping target groups involved, motivated and active.

weiter_wirken is a cooperation project between the Collaborating Centre on Sustainable Consumption and Production (CSCP), ecosign / Akademie für Gestaltung and the Stiftung Umwelt und Entwicklung Nordrhein-Westfalen.

For further questions, please contact Jennifer Wiegard.