Join Our EU Circular Talk “Together for Circular Packaging” on 5 April 2022! @CEStakeholderEU#EUCircularTalks Demands on packaging are increasing: it should be protective, stackable, informative but also practical, attractive and circular. To fulfil these requirements, consumers should be taken on board. That’s why understanding their behaviour is crucial, also in order to understand how behavioural challenges can be overcome. Through its German Packaging Club, the Consumer Insight Action Panel has been addressing the requirements for sustainable packaging with a behavioural focus since 2019. Together, club members from retail, recycling, services, science and civil society are working on enabling the implementation of circular packaging with a consumer focus. The EU Circular Talk “Together for Circular Packaging” will focus on exchanging insights and impressions from the Packaging Club, but also on learning from the experiences of other European countries and regions. We will look at behavioural challenges related to circular packaging and how these can be addressed. Furthermore, we will discuss the different roles and responsibilities of actors in the value chain and the potential of multi-stakeholder approaches to implement circular solutions. Date: 5 April 2022 Time: 16:00-17:30 CET Place: Online Language: English Cost: Free of charge To join us, please register here. The Packaging Club has recently published a paper analysing separating and sorting cues included in packaging and how effective they actually are. Read further details and download the paper in our library! The EU Circular Talks are an exchange concept of the European Circular Economy Stakeholder Platform, to which the CSCP is a member. For further questions, please contact Stephan Schaller.