New Project Launched to Enable the Twin Transformation for German IT SMEs The transformation toward greater sustainability through digitalisation offers businesses the opportunity to stay competitive and become more resilient while providing innovative solutions for major societal challenges such as climate change, biodiversity loss, waste and pollution. However, companies such as small and medium-sized enterprises (SMEs) face many internal and external barriers that inhibit their potential when it comes to engaging in the twin sustainable-digital transformation. This includes limited financial and human resources, but also knowledge gaps on how to use digital technologies to achieve more sustainability while making digitalisation more sustainable itself. Our new project “ITM Twin Transformation” (Der deutsche IT-Mittelstand: Digitalisierung gestalten – Twin Transformation ermöglichen) supported by the German Federal Environmental Foundation (Deutsche Bundesstiftung Umwelt – DBU) aims at tackling this challenge. The 18-month project targets information technology (IT) companies and is implemented by the CSCP in collaboration with BITMi, Germany’s only association representing SMEs in the IT sector exclusively. The project will support IT SMEs in: Expanding their offerings to include digital solutions that advance the sustainability of their customers Innovating their business models in order to create value for money through green digital solutions Improving market conditions for innovative digital services and products aimed toward greater sustainability In times of rapid change, such measures can support IT SMEs to remain competitive and strengthen their resilience as well as attract and retain talent. On the other hand, given their interfaces with customers, IT companies can serve as multipliers and accelerators in the sustainable-digital transformation. For further information, please contact Arne von Hofe. Photo by Charlota Blunarova on Unsplash.